Results: Event Research
To assess the impact and success of GLA’s event programme, marketing materials, city decorations, Team London Ambassadors and explore sentiment, changes in behaviour and perceptions of the Games legacy on London.
Research carried out by: ICM Research on behalf of the GLA Method: Face to face research at 10 separate events organised or supported by the Mayor of London during the Olympic and Paralympic Games Date of research: 31st July – 10th September 2012 Sample: 3,102 people who attended Olympic and Paralympics related events during the Games
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