London 2012 Opinion Research

Throughout 2012/13 the GLA carried out a programme of research to explore the impact that the London 2012 Games and the work of the GLA has had on the opinions, behaviour and attitudes of Londoners and visitors to London.

This page is where you can find the results from all of the GLA’s Gamestime research.

Data and Resources

Infographic 1. Benefits
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Infographic 2. Inspiration
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Infographic 3. Awareness
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Infographic 4. Summer Like No Other
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Infographic 5. Welcome to London
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Infographic 6. Did the games change perception
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Results: Online Monitoring
To assess any changes in Londoners awareness, perceptions, attitudes and...
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Results: Event Research
To assess the impact and success of GLA’s event programme, marketing...
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Results: Post Games Online Survey
To explore Londoners and visitors experiences of London during the Games and...
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Results: Team London Ambassador Volunteer...
To explore the views and experiences of those who volunteered as a Team...
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Results: Team London Ambassador Visitor Feedback Survey
To explore the views and experiences of those who engaged with the Team...
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Results: Social Media Analysis
To understand how people talk about London as a place to live work and visit...
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Additional Info

Field	Value
Source	https://data.london.gov.uk/dataset/london-2012-opinion-research-2z07k
Last Updated	October 22, 2025, 12:21 (UTC)
Created	October 22, 2025, 12:21 (UTC)
GUID	2z07k
Language
dcat_issued	2013-09-10T10:16:54.000Z
dcat_modified	2013-09-12T09:28:02.000Z
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harvest_source_id	a3e8ccdb-5c53-4b4b-9db7-ae23b3e3e29f
harvest_source_title	london