Quantitative research with London's SMEs undertaken by the GLA's Opinion Research team. Online survey carried out by YouGov for the GLA between 5th–19th March 2021, with a response of 1,012 London businesses (owners or senior decision makers only). Sample weighted to be representative of all London businesses by size and sector, based on October 2020 Business population estimates data.
Main objectives:
To understand the immediate impact of Brexit and the trade deal on London’s SMEs, including which areas of business are the most/least affected, and which areas of the trade deal are causing the most confusion
To assess the appetite of SMEs to continue/increase trading with the EU in light of the trade deal